mercurious

A Mobile Media Design Project

A collaboration between the Academy of Arts and Design, Tsinghua University, Beijing and Communication Design and Technology, Parsons The New School for Design

Objective

Develop a design prototype to present to the Art and Design Academy and BOCOG proposing an interactive Mobile Visitors Guide for the 2008 Beijing Olympiad. Comprising of a desktop web product and a downloadable mobile media component, the Mobile Visitors Guide will offer travelers to Beijing helpful information about Olympic events, venues, the visual identity system, transportation, language assistance, and the unique and vibrant culture of China. In particular, the mobile component offers visitors a useful electronic assistant to navigate the city and manage culture shock and language barriers.

Goals

The workshop students (RedStudio) will present prototypes and design documents suggesting and demonstrating how this product might be further defined and developed. The short timeframe (three weeks) will not allow the creation of a fully functional product, but we hope that it inspires further study and development.

Solution

Adobe Flash technology offers the best platform to rapidly design and prototype the Beijing Olympics Mobile Visitors Guide. Using Flash Player to deploy the desktop web feature prototype and Flash Lite to deploy the mobile media prototype on Nokia Series 60 handsets, the students will easily integrate design and content across delivery mechanisms for a unified and integrated user experience.

Mobile Media Enabling World Class Hospitality

Everyone knows that the Chinese are famous for great hospitality, and preparing for the 2008 Summer Olympics is no exception. However, the rapid pace of development and the intricacy of the Chinese language and culture creates
barriers for visitors to enjoy their experience in Beijing. Now that most people carry a mobile phone or laptop when they travel, the Mobile Visitors Guide solves common problems for foreigners to help them communicate across languages, discover the delights of the city, manage its challenges, and more easily find their way around.

An Essential Companion

In the New China, driven by high technology and media innovations, visitors to the Olympics Beijing 2008 should enjoy digital services to help them make the most of their time here, whether on their laptop or mobile phone. Consider these modules:

• Find your way. Visually link event schedules to venue locations and find your way by subway, taxi, bicycle or walking.
• Keep score. Follow sports events by medal counts, in real-time, as winners are announced.
• Communicate. Blaze through the language barrier with common translations for useful phrases and situations on your mobile. Get pinyin transliterations, hanzi characters and audio pronunciations. Point your way out of a tricky situation using Chinese characters on your mobile’s screen. Hand over your mobile and let the Beijinger listen to your needs.
• Participate in China’s Cultural Olympics at the National Art Museum of China and use a mobile phone in an experimental large-scale group interaction within the gallery spaces.
• Explore and discover the Old Beijing and take a guided tour through the famous hutongs, an intricate maze of traditional culture and cuisine.
• Meet the Five Friendlies. The Fuwa have a great life story and getting acquainted with them will help you better enjoy their intricate symbolism which elegantly evokes the many layers of Chinese language and culture, not to mention the universal spirit of the Olympics.

Conclusion

This project prototype was presented to the Academy of Arts and Design, Tsinghua University on June 20, 2007. Relevant industry critics from Nokia and Microsoft R&D laboratories in Beijing attended the presentation.

Presentation Photos

See also

Red Studio: Teaching Design at Tsinghua↑